Featured Article: Why W3C Compliant? The Importance of Valid Web Codes
A SEO guru will probably tell you that W3C compliance is important for high rankings and top positions in the SERPs. A lawyer specialized in web law will tell you simple to be in accordance with the Disability Discrimination Act, the Americans with Disabilities Act or other such laws and legislations. The usual term on the web will be ADA compliant websites. The lawyer could also ask you: is your website ADA compliant or is it awaiting a lawsuit?
Both DDA and ADA stipulate that service providers should ensure good web accessibility for people with disabilities. What does this mean for you? That, as a business owner and online service provider, you should make it possible for people with hearing problems or for people with vision imparities, to read the content of your web pages while being able to navigate through the website easily.
Many web owners require fancy designs, flash websites and special multimedia features, videos and audio files. That wouldn't be so bad if they would provide a pure text version of their websites and content. But this doesn't happen. How are deaf people supposed to hear some fancy videos that explain the services provided by a certain online company? And when the website is flash and screen readers (and search engines, by the way) can only read text, how are blind people supposed to find their way back or forward? We owe it to these people to create accessible websites. We don't live alone. To understand what they are going through, I encourage you to read this transcript to see the Internet world from a blind user's point of view.
Read the article here and take the Cynthia test to see if your site is ADA compliant.
Public Relations Consultancy - The Online World
Online or offline, public relations means understanding consumers, getting your name in front of key audiences, branding or re-branding and positioning your business online to help people remember who you are. To gain public awareness online you need more than just a website: you need a branded image.
Business websites need to deliver very clear messages: trustworthiness, know-how, consistency, and customer support and respect.
We no longer live in a world where throwing information and graphics on a web page is enough. We speak now about web development, online public relations, online branding, search engines optimization, email advertising and other online promotion tools. All these instruments should blend to generate traffic, recognition and revenue.
A Glance at Pamil Visions' Online Public Relations Service
The Internet can help you reach national and international audiences. Once you place your message online chances are that people from all over the world will find it. It's in your best interest to use this tool at its fullest. This is why you need online public relations.
This service includes: copywriting, content writing, online media relations, branding consultancy and design. The online media includes ezines (Wikipedia "An ezine is a periodic publication distributed by email or posted on a website"), newsgroups, blogs (an online journal), forums, article directories and other online publications.
Online public relations increase website popularity, online communications and site's visibility.
When Good Websites Go Bad You Need SEO Web Design
Many websites do have good content but go unnoticed because of a bad design. Likewise websites with great designs are forgotten because they lack content. These are just two of the factors that cause the failure of a website. When good websites go bad, you need to rethink your online web development strategies and to employ a SEO designer.
SEO web design means: understanding your audience, developing a branded layout for your company website - choosing color and typography, building the proper vocabulary to transmit the message to your target audience - identifying keywords, analyzing your competition, answering the five Ws and one H on the landing page (who, what, why, where, when, how) and creating a W3C compliant, accessible, navigable and user friendly website.
SEO web design is vital for a business website. It makes the site more crawl-able, easier to navigate, and faster to load. SEO design means creating accessible websites in accordance with the W3C guidelines, but above all creating websites for all the web users, including those with disabilities. While SEO is defined as search engines optimization, you should always keep in mind that the search engines themselves strive to provide the best results, information and resources for the users. To put it simple: creating a user oriented website means creating a SEO website.
Online Branding Is Using Traditional Means to Ensure Online Recognition
The traditional branding principles apply online as well, but there is a lot more to Internet than is initially apparent. The process of developing an online brand doesn't stop when a website is launched. The brand is a central communications tool both online and offline. As the Internet evolves continuously you should promote your brand on the Web constantly and consistently.
The online world is an interactive world, a world of many faces and expressions. The placement of a brand should never be arbitrary. You'll need a style guide to ensure that your brand identity is consistent across all online channels: websites, newsletters, blogs, forums, press releases, ebooks, products, banners and ads.
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