Marketing

Implement new marketing techniques to enhance the effectiveness of your marketing communications strategy.

With competition increasing every day, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.

For marketing techniques that work, turn to AMA. Our seminars led by marketing experts will help you optimize your marketing communications strategy and product development process to compete and win!

• Learning Path information.
• Certificate Program information.

Core Marketing
	Fundamentals of Marketing: Your Action Plan for Success Seminar # 5512
	Aligning Marketing and Sales: Achieve Success Through Collaboration Seminar # 5286
	Measuring and Maximizing Marketing ROI Seminar # 5105
	Planning and Developing New Products Seminar # 4259
	Services Marketing Seminar # 5295
	Successful Product Management Seminar # 5597
	AMA's Advanced Course in Strategic Marketing Seminar # 5537
Specialized Topics
	The Power of PR: Keys to Public Relations Success Seminar # 5283
	Business-to-Business Marketing Strategies Seminar # 5115
	Market Research: How to Get the Right Data to Make the Right Decisions Seminar # 5110
	Pricing Strategies: Capturing and Sustaining a Competitive Advantage Seminar # 5109
	Developing and Executing a Customer-centric Strategy Seminar # 2585
Related Interest Courses
	Customer Service Excellence: How to Win and Keep Customers Seminar # 5165
	Effective Channel Management Seminar # 5590